GrokBot 50

Grokbot is a little bit different than you use most AI tools, so I would approach it differently than what you're leveraging today.

What's different, and I can share my screen here.

Instead of thinking of Grokbot as a task-based tool, I like to think of them as teammates or colleagues.

I have a bot for each person that I would work with normally.

As Brendan said, I'm on the enterprise go-to-market team here at SpaceX AI.

I work across a set of customers.

I also do a lot of outbounding to reach new customers and have a lot of different products that we work with customers on across Cursor, across SpaceX, now Grokbot, and more.

I think of it of like, hey, I have an engineer that I typically ask any technical questions.

Cursor is a very technical product, so I definitely need a lot of help from this engineer.

If I'm live on a call, I sell products where we put together this like software factory, so I'm always asking questions.

Instead of having to tap an engineer or a product manager, I can just use this bot and ask questions live and get customer-facing answers.

If I wanted to say like, hey, I'm live on a call to customer and they're like, hey, what are best practices on setting up Cloud Agents?

I can ask my engineer like, hey, can you put together a customer-facing answer on setting up Cloud Agents?

You can ask email, format, or usually it just guesses the format, so I'll just type this here.

It'll actually look at our code base.

I have this connected to GitHub.

But if you have a tool like Glean or something tool, or two, you can also use that as well.

If you use some type of semantic search layer, you can plug that in.

It's very fast as you can see.

It gave me an answer and that felt like two seconds.

I can either send this or sometimes it recognize patterns and it'll create even a quick Slack answer.

This has helped me tremendously because normally if I didn't know the answer, I'd have to go search their notion, ask an engineer, look throughout our docs, and follow up after the call.

But now I can actually spend time with customers live and help them set up Cloud Agents while live on a call.

You can pin bots.

I have these organized.

This is my go-to-market team.

I have my most used bots pinned.

This is my chief of staff.

This is my dog.

Her name is Olive.

She helps me out with my day-to-day.

You can see that you can use these bots to talk to each other.

My chief of staff, I primarily use more for admin-related tasks.

When I'm on my way to office, it'll prep me for my calls for the day.

As Brendan mentioned, I use the mobile app a ton.

I talk to my mobile app.

I don't know if anyone is like this, but I have a good fear of leaving my laptop, especially at end of quarter.

I think most people at SpaceX AI are like this.

Before Cloud Agents and before Grokbot, we'd walk around with open laptops.

That's why we've created Grokbot is these agents work overnight.

You can shut your laptop, continue working on something, or even kick off a project on your phone.

These work for long periods of time.

I would say be much more ambitious with Grokbot.

Don't use it as you normally would like a chat interface.

It's not just for asking questions or doing light research.

I like to say that it's not just researching, it's actually going and doing the work for you, so it's very proactive.

Say I'm doing research about a customer or something, watching a video, it'd be like, great, video's ended.

I put together an e-mail on these three things the CTO mentioned.

This is how it relates to cursor.

I drafted an e-mail for you.

It's in your Gmail drafts.

You can be much more end-to-end.

It's more of a good doing partner rather than a thought partner.

It can be a thought partner too, so I do use it for research, but it can actually do things on your behalf, and it can run overnight on long-running tasks.

Each bot has its own computer.

I think this is a differentiator too, as at least for me with other AI tools, I felt like it took a long time to get started, or I do feel like some sales tools are very behind with plugins and MCPs.

But since my bot has a computer, I can teach it tasks.

So maybe I wanted to research what does the stock market look today?

Yeah, what does the stock market look like today?

Any recent funding rounds?

I'm recording this task right here, and after I'm done, I can stop it, and that will be turned into a routine, and my bot will learn from what I demonstrated.

I think our BDR team has used this.

We use some tools where the plugin isn't that great.

So you're going to click around and show your bot how you use these tools, and it'll remember it the first time.

So I would onboard Grokbot like a teammate, give it all the tools that you have access to, show your bot how to do things and what your workflows look like.

When I first onboarded at Cursor and now at SpaceX, I think I would look over people's shoulders.

It would take a couple of times for me to watch what people were doing for me to really consume it on my own.

But what I like about Grokbot is it learns the first time around, and kind of an interesting thing that we did is we wanted to know what agents complained about.

So we had this channel and it was agents complaining, and the primary thing that they complained about is if you go and tell them to do a job, but you don't give them access to all the tools that they need, it's kind of like hiring somebody in sales and not giving them access to X or Salesforce.

It's like giving somebody a job, but no tools to go and do their job.

So give your bot access to all the tools that you have currently.

My bot also writes like me, so all the content that it puts out, it takes my voice.

So when I set up Grokbot, I had it scan my Gmail, I had it scan my Slack messages.

So now everything that I like, all of the emails that it writes, it's in my voice.

I think a problem I had with other AI tools as well is like it was like a bunch of M dashes.

Like I would have to spend more time like rewriting something that AI gave to me rather than just writing it myself the first time.

So I couldn't really tell if I was being like more productive or not.

I just felt like I was like in this like prompting loop instead of just writing the email myself.

So this is my chief of staff.

He can message or she can message other bots as well.

So for example, I had this task of like what's trending on X today?

Can you put a slide together?

So it messaged my X bot.

You can actually see the conversation here, which is kind of funny.

I don't like tend to look at this, but you can see what it messages your other bots.

So it pulled everything that's trending on X today.

And then it handed that to my slides designer and my slides agent has access to like the like kind of design schema, like our brand guidelines.

And it like remembers that over time and remembers my preferences.

So it worked with this like slides designer to put together the stack for me.

I think this is really helpful.

I think all of us like have to stay up to date on what's happening with AI.

I think the place to do that is X. If you're on like LinkedIn or even like watching the news, like it's like topics that like happened two days ago or even weeks ago.

So I think it's funny to like always see the lag of like, you know, you see things happen on X first and then you see it hit LinkedIn much later.

So if you're in go-to-market, you're not on X. Like you don't need to post or anything, but definitely like to keep up with the trends.

I'm always asked about things outside of the SpaceX AI.

Maybe it's like NVIDIA buying hugging face or something.

It's good to stay up to date and be more of a, you know, consultant when you're working with your customers.

But again, it has its computers.

It has a computer so it can watch content.

I had it watch Amplitude's last product launch and I could use that to be like, okay, go and watch.

Can you watch Decagon's latest launch video on YouTube?

Give me the rundown.

So I think the first time I started using GraphBy, it was still an internal product and why it was so successful for me at prospecting was it wasn't just like finding like general company news or like, okay, like this company has X over X year growth.

Like, yes, it finds those things, but I think what works best is like those personal hooks.

Like if I was like, I don't know, a sales rep reaching out to Brendan, I would have my bot like scan his X feed, watch any YouTube videos associated with him and then personalize outreach based on his personal content rather than general company content.

So you can do this at a large scale.

I'm just kind of showing some like examples here, but when I have like a large book of business to reach out to, I will give my bot like a list of companies and then usually I'm like pretty like generous with it.

Like I have this like PG skill.

That's basically it builds like a, it pulls your accounts from Salesforce.

It then creates a Google sheet with intent data.

So it'll pull the like top accounts to reach out to.

I do five at a time, but you can do much more.

It'll choose five contacts from that account.

I like, you know, tell it to pull like leadership teams or people with like warmer content.

It'll create this spreadsheet.

I know, I think I'm showing the wrong screen, but it creates this spreadsheet.

I'll ask you pull this up in your computer, build with all the intent data.

So it'll look at job postings.

It'll look at, you know, maybe you want to look at engineering count growth or pull like contacts out of the warmest.

And then it'll go watch YouTube videos.

It'll go watch or listen to podcasts.

Like those are all the things that I wish I had the time to do, but I simply don't.

But your bot will kind of do that for you.

And I think just giving your bot like a database just helps it stay more organized.

Something I do, I'll let that load for a second.

But I also have like a few strategic customers and I have customer experts per customers.

And I run a routine, like a weekly content routine.

And it'll essentially every week, every Monday morning, it'll go watch YouTube videos, look at blog posts, and just give me like a rundown on the account and any leadership.

And that will just help me stay up to date.

I also have a Slack channel as well, my customers.

So it'll like listen to the Slack channels, any feature requests that come up in those channels, it'll let me know.

And then when our change log drops, it'll be like, hey, you know, Candlewick Labs pinged you a month or two ago, they were interested in this feature, it just launched today.

Like here's an email to reach out to them.

So it's just like so like dialed in on the customer instead of like me having to like remember that this customer asked me about this feature two months ago, it will bring it up for me.

I can even track like linear tickets.

If you wanna like, if there's like any bugs that they, you know, flagged and that the team was working on.

So it can tell me when those were resolved.

It'll monitor usage.

So for this one, I have it monitoring like CLI users, any like next steps.

I also have like a database like Notion document.

I can also share these bots, so I can share these up to the call.

Let me pull up my Notion really quick.

I'll stop sharing.

While you pull that up, I just wanted to interject.

There's also, yeah, people are asking if you can watch videos.

Yes, you can.

I have friends, for example, I was watching a video the other night and people were talking about like movies throughout it.

It was like an hour and a half long thing.

And I just had bot watch the interview.

I just dropped the link in.

And then I had it also give me stack ranked on their Rotten Tomatoes scores.

So then I had this list, cause I kept thinking like, oh, I should go watch that video, that movie.

And so then there was like 17 awesome movie recommendations.

So it definitely can.

And like, you can plug in other things to do too.

Yeah, I think like how I first thought of it is like I created this PG plan at first and it gave me the links.

And I was like, okay, that's great, but I'm not gonna like go watch a 45 minute interview.

So I was like, okay, just go watch those podcasts or videos.

So that's why I like say you need to think bigger.

Like even if the agent gives you like a link, just be like, okay, like go watch that.

And I think I told my bot like never give me a link again, just like go and watch it for me.

But this is an account plan I created.

It'll auto update after every call and I can update it via Grok, via my Grok bot.

Something that kind of interesting is like, I don't really use any of my go-to-market tools anymore.

I have bot use them for me.

So I tend to choose like tools like Granola or tools like Notion that work really well with agents.

Like I never update this manually in Notion.

My bot just like does it for me.

It'll like look at stakeholders.

It'll prep agendas for me, look at usage, any like open Slack questions, risks, meeting logs.

So you can just create routines to update this.

And this is kind of my knowledge base of my customer and it's helpful for me to like share internally.

You know, maybe like I have a leader that's meeting with their CEO.

I can give them this account plan and help prep for the call.

A few things to finish up here.

I can also book travel.

So I have Nivon hooked up to this.

I like to ask like, can you find a flight with Starlink?

Which happens pretty often.

And then Echo is my bot where I have Granola.

So I use Granola as well as Gong.

But I can actually have it like create a deck live.

So if you're talking to a customer about like a mutual success plan, or maybe just like recapping at the end of discovery, it can update the deck in the middle of the call.

And then you have the deck to share at the end of the call.

Be like, okay, this is what we talked about.

These are your pain points and these are next steps.

And you can share that live.

I think that's kind of like a well moment for customers, but you can even have this like run on a routine after every call.

So here's kind of like the output when it's done.

But this like was some of the discovery notes that they talked about.

I can even be like translate this deck.

I work with a lot of customers in Japan.

So you can like translate this deck to Japanese.

I think that's about it.

This is kind of like my bot that watches videos for me.

And this is my X bot.

So again, it helps me just like stay up to date on what's happening on X. And you can incorporate this research into your customers and like scan CEOs X accounts.

But I think I finished right on time.

Amazing.

Yeah, this is awesome.

Yeah, the other thing in my experience is like this, it seems to just keep going.

Like it's very tenacious.

It's sort of like a vibe thing.

But in my experience, it's like, I'll give it a task and it'll just keep going until it does the thing.

And yeah, it's like sort of cheesy, but I texted a friend.

I was like, this is, it's sort of broken my mental model of like, instead of using AI as like a to-do list, it's like a to-done list.

It's a done list.

It's like, instead of giving it like, I want help with these things, help me prioritize it or do research on it.

It's like, you can actually just go do the things in many cases.

And I think the virtual machine is like one of the big things that unlocks that.

And yeah, it's like kind of digital coworkers as well.

Feels like Slack or iMessage.

The mobile app is magical.

It's just like very, very easy to use.

So yeah, it's very cool.

Amazing.

Krista, thank you.

This is awesome.

Of course, I can try to answer some questions in the chat, but I will let you move on to the next topic.

Okay, cool.

Yeah, feel free to chime in with any or hop in the chat if there's anything that you want to answer in your experience.

The other thing, I forgot we were going to talk about this, Krista.

There are templates, right?

So this is like, you can create a template.

Did you share any or do you have any you can share here?

I'm just going to drop them in the chat.

Amazing.

Give me a second.

Creating a bot is very simple.

Again, like just, you know, if you sign up, you'll see, but templates basically just, you can like, Krista will share one as an example.

You can just take it and use it as your own.

So the other thing I was going to ask is if anybody has done that, put them in chat here if you want.

And then I have, the SpaceX AI team gave me some codes.

So if you drop a template in here for go-to-market, I'll send you a code for some credits for Grokbot.

But yeah, templates are a good way to sort of like, just get up to speed very quickly.

All right, so yeah, Krista put in the echo bot.

Amazing.

Was that right?

Did I say this right, Krista, around templates?

Okay.

Yes, yes, yeah.

I'll drop mine, but feel free to share yours too.

Amazing.

Awesome.

Thank you, Krista.

I appreciate it.

Eric, what's going on, man?

Thank you for being here.

Hey, thanks for having me, Brandon.

I like that we were also on X today talking about how go-to-market X needs to become a thing.

So we're going to be posting everything on X from now on.

I'm starting to hate LinkedIn.

We got to go all in on X. I do, I do spend a lot of time on X, but not as much posting, so we can make that happen.

I'm excited for it.

All right, Eric, take it away.

I know you posted something on some of the use cases, which you're going to walk us through.

I have a few questions that if we have time, I might grill you on, and then there will likely be some other folks in the chat with questions.

I'll pull up and ask you as we go.

If you don't know who I am, my name is Eric Nowoslowski.

I run an agency for the last four years.

I was employee number at 11 at Clay, clay.com, and then I went all in on this agency.

We've worked with companies as large as Reddit, HubSpot, Intercom, Notion, and Instantly.ai, and then all the way to smaller startups and all these kinds of things.

I'm actually the complete opposite of Krista when it comes to go-to-market.

I actually despise enterprise sales, and I love really direct response kind of things.

And so I've dug my hands into all of the AI tools.

I've had OpenClaw, I've had Hermes.

I pay for all of the major subscriptions right now.

And as soon as I saw GrokBot, I was thinking to myself, man, I think this is solved.

I think we can go all in on GrokBot and the Grok, SpaceX, Cursor ecosystem, because of the amount of problems that they solved, specifically for our business.

And we're going to go over how we did that.

I already saw some transition or some questions about how did you transition from Hermes to GrokBot.

You literally just ask GrokBot to do it for you.

Like it's actually so easy to be able to do these things.

We're going to go over some quick use cases that we found, why we think it's so game-changing, how we doubled the response rate for one of our customers, what we're sending emails for, and then we'll maybe open it up for questions.

So that's kind of my plan.

Incredible.

By the way, sorry to make you do your own intro.

I should have said this, but I just put this in the chat.

I think you're the number one, go to.

Number one outbound person in the world.

So everyone should follow Eric.

You're a legend and you graciously share lots and lots of content that is very, very high quality.

So I appreciate you, man.

I try.

Thank you.

I appreciate that.

And so the first thing that I like to always go over when there is a new technology is we need to think about what are the things that is different from the past iterations.

And so number one, it having its own computer is a stroke of genius from the SpaceX team.

So I have this clunky, super annoying second MacBook for a Hermes agent that's doing one thing that I want to close and get off of Grokbot and it's just too annoying.

And I just have to keep this computer plugged in all the time because Hermes breaks all the time.

I need to be able to log in.

I just can't keep it in another part of the house.

I have to keep this open for my Hermes agent.

And the fact that it has its own computer is awesome.

If you've ever stress test the internet on that thing, it's also like a terabyte.

I have no clue how they did that.

But it having its own computer so that it can work even when you're disconnected, great.

The second point is the fact it has its own computer but it can still work on my Mac, amazing.

So then the work stream between both is super great.

On Hermes, we're setting up the Cron jobs.

So Grokbot made this presentation for me.

And I think it's saying Cron without the ceremony was so perfect.

I tried to set up a Cron job and I literally had to check in six times to see like why it didn't get it started.

I've never had that problem with Grokbot.

It just runs them perfectly and it's so easy to change the schedule.

Number four, which I think people are not talking about enough, especially with Cursor's announcement yesterday that you can run cloud agents on your own computers.

You can deploy them on CloudFlare and Vercel and all these other things, but you can turn your own computer into a cloud agent.

The fact that you can push off heavy lifting of big tasks to Cursor cloud agents, especially in go-to-market, I think Composer 2.5 is the most slept on model because of the speed and the efficiency on cost of the model.

If you have skill files to do go-to-market tasks for you, Composer is like all you, you don't need frontier level intelligence to write some emails to customers.

Like Composer, as long as it has the skill files, backing it up is just so great.

We also install, for all of my employees, we install the Grok Build CLI into their GrokBot computer.

So really heavy lifting.

It can also use the Grok Build CLI right there.

And then the way that you can securely hand off the API keys with that little UI thing that they did that maybe we'll show when we get into GrokBot, I just thought, on Hermes, I was just like literally holding my breath, giving it API keys that I thought I was just gonna like destroy my security because of it.

So those are the top six changes that I personally love, and it changes how we basically built everything into the business.

And so I'm just gonna go through this.

So when we are running outbound campaigns for people, and when you're running any kind of go-to-market motion, you need to be tracking the daily data of the campaign, whether it is organic, it's paid media, it's outbound, whatever you're doing, there are numbers that you need to be looking at to make sure that the inputs are correct.

You need to be making sure that you're hitting your KPIs internally.

And then you need to have a Grok, or something needs to be able to run and fix when anything is having a problem.

So the customer that we're gonna go over today, we generate literally 100 leads every single day for this customer.

And we've been doing that for a year now.

And because we've been doing it for a year, it is completely a math equation.

And so then this was the one of the first things that I had my GrokBot take over.

And it literally has to do four things.

Every day it checks and it makes sure, does the campaign have at minimum 100,000 leads loaded into the campaign at any given time?

Number two, at 12 noon, it does a sends check to just make sure it's sending enough emails by noon.

If it didn't send enough emails by noon, it automatically refills the campaign with more leads.

It's constantly checking the deliverability every single day to see if there's any crazy drop-off on the inboxes that we need to be aware of.

And then every Friday, it looks at any domain that sent at least 200 emails.

And then it cancels any domain with less than a 0.7% reply rate.

And then actually automatically buys them as well too.

Once they did the link integration, I just gave it credit cards.

And it's just, it's completely buying everything for me as well now too.

And so in GrokBot, so my GrokBot, and I'll show my GrokBot.

I just think it's kind of boring to look at the bot for some of these things.

So my GrokBot for the lead floor, you'll see I have this database in SuvaBase that's updated all the time with all of the leads and everything that we have in here.

You'll see at the bottom, we have 950,000 leads ready to go at any given time for this customer.

My GrokBot every day connects to the SuvaBase and connects to the Clay CLI.

And if we do not have 100,000 leads, pumps this Clay CLI workflow, which in this workflow, every single email that we are sending is personalized.

Every sentence of the email is personalized based on how long the company has been in business, what the company description is, how much news and articles are written about the company today in major outlets.

And then we're also personalizing with like finding other contacts at the company and seeing if we should get a referral to them and all these other things.

This was also completely set up by GrokBot as well too.

I have a demo video for that at the end.

And yeah, and we literally just have our bots doing all of this setup for us.

And I'll show you the bots that we have when I kind of get through this.

The one thing that I also think a lot of people are sleeping on in this like new go-to-market engineering world of AI tools is when people talk about go-to-market engineering, a lot of times they're talking about like this stuff, where it's like, do we have enough leads in the campaign?

Do we need to set up the campaigns, et cetera, et cetera.

We've also used GrokBot to build completely custom audits for some of our other customers.

So this customer is an accessibility ADA compliance company.

And we have created with GrokBot, we've created 5,000 custom pages for this customer where we have completely done an accessibility audit of their website.

And not only have we done the accessibility audit to tell them all of the problems that they have in their website, we've even screenshotted where the problems are and how they could literally fix the code.

And Grok, well, I guess technically GrokBuild did this in the CLI and GrokBot orchestrated it.

But this is also like, you're not only setting up campaigns and just running things when you're using GrokBot, you can also make highly tailored audits for customers as well too.

And this is completely all done with GrokBot.

And I'll show the GrokBots in a second.

It starts with the workers.

I'll show that in a little bit.

The secrets.

Okay, and so what it did to double the reply rate for this customer is GrokBot just every day is pulling the Smart Lead API and quite literally pulling all of the analytics of all of the domains and finding all of the replies.

And then it's killing anything that's below, like I said, that 0.7% thing.

And literally GrokBot came out, it came out on a Tuesday.

You see, it's dated Tuesday, August 11th.

And then by Wednesday, we completely fixed everything.

And so, I don't know, this is just some real life of this actually working.

And then we use it to build things in the CLI, which would take too long.

So I just have this YouTube video pulled up that we're just gonna go through.

But here, I literally just asked it, hey, can you build something for me in the CLI?

Let's see.

And see, this is my prompt.

Literally, you could see this is not a long prompt by any means.

And then GrokBot just started getting to work.

It said the live workflow is up.

And then it literally just started doing everything for me, adding all of the nodes, putting it all together.

I didn't have to touch anything.

And it's literally just making all of this for me.

So we're also setting up all of our campaigns in GrokBot as well, too.

Do I need to pause?

Was it correct?

Oh, it was perfect.

It one-shotted it?

It one-shotted the entire thing.

Oh, yeah.

My whole company has skill files on skill files on skill files on how I like these campaigns to be set up.

But yeah, it one-shotted the whole thing.

I think the only problem it maybe did is in this node right here, I think it used an expensive model that was overkill and we could have done something simpler.

But that was the main thing.

And then let me see, I'll show you my GrokBot setup.

I don't really think my setup matters that much, but yes, that's basically the end of the presentation here.

My setup looks specifically like this.

So I also didn't wanna waste any time.

So I even pulled up and I said, hey, show me that workflow of the overview that we did.

And see, it literally is just, it remember, and that's the other thing too, its memory is so great.

This happened three weeks ago, right?

And it still remembers, oh yeah, we set the CLI and workspace 5561.

If anyone has a Clay workspace lower than 5561, show me, because I usually win that contest.

But then we set up this table, it set up all the CLI, it did everything for us.

It has the real company name, the description, our article angle, the employee line, everything got completely done.

A couple of other things, we have a bot that completely knows how to audit smart lead replies, and it knows everything about the smart lead API.

I've set up customer, literally, like one thing that I think is great is you can set up bots for particular customers.

So one customer, like this customer, gets anywhere from 80 to 100 leads a day.

Another customer might get two leads a day.

So I literally have this one bot for a customer that was having deliverability problems, that it is trained purposely on just like for this customer, these are the problems that we see for them.

I want you to check these numbers every day, I want you to check these numbers every day, and then give me an output of how this customer is doing.

So not only can we do system-wide things, but for particular customers, we can check on things.

I have a Clay CLI expert that knows exactly how the Clay CLI works.

We have a copywriting expert, we have a campaign strategy expert, I have an email deliverability expert.

I don't know how to pronounce their name, but Potato on X shared this Dr. Eggbot thing that I added as well, too, that I highly recommend everyone joins in on as well.

And so, I mean, yeah, this is basically our setup.

I guess I can answer any other questions.

I have a quick question for you.

Can you like double-click into one of these, so like the copywriting one?

I think this is another thing that I'm still sort of trying to figure out myself, is like, okay, there's not this concept of skills, so like a copywriting, you're gonna build in your own skills.

How do you think about that?

How do you kind of like work with Grokbot?

I think about this zero.

And I think people overcomplicate it.

So what I also love about Grokbot was that every single bot is sitting on every skill within the business.

It's just great that you can have this orchestration that I talked to my taskmaster.

I guess I missed the memo that I should have used my chief of staff, but I think I just like bulldozed right by him when I set this up.

But I set up a taskmaster bot that it just knows, hey, go to this bot when you have a deliverability thing, go to this bot when we're setting up the Clay CLI, et cetera, et cetera.

So what I do love about them is that all of them are sitting on top of all of your skills.

I think in my company, we have 352 skills the last time I looked at it.

They are sitting on top of all of your skills, but then it's so easy to just specialize it.

And literally, the way I write these, which I think, I think I stole this from Allie Miller.

The way I write these is I will say, hey, Grokbot, we need to make a specialized agent for the Clay CLI.

Learn everything you know about the Clay CLI, et cetera, et cetera.

Then it'll make that.

And then I'll say, okay, now stress test what you think you know about the Clay CLI and come up with 10 examples of real world scenarios we're gonna have to get through based on the past work that we've done and the things that you see in my GitHub repository.

And then based on that, run those stress tests and make sure you know how to navigate them and let me know if you have any questions.

And then I'm done.

I don't do anything else for the description of the bot from there.

And it will sort of like maintain that over time as well?

What is that?

Do you find that that deprecates?

I don't think about the maintenance.

I don't really think about the maintenance.

Sometimes every week I will tell Grokbot make a markdown file of everything that our setup does.

And then I'll have Grok 4.6 audit it to see if there's any redundancies and things that we're crossing paths with.

And I definitely recommend that.

But as far as me actually keeping up with things, it just does it all.

And you have to remember like these, the way I think about it is like Grok 4.6 is made to code enterprise software.

I am sending emails to people.

Like it's not, it's like really not that hard in comparison to the intelligence that it has.

And so, yeah, I just let it just audit all of its own things.

It looks at my calls.

Oh, well, another thing that we did that I highly recommend everybody does is so we're doing all of our work today through Grokbot as the surface.

And then we get, you know, we send off Cursor Cloud Agents or Grok Build or whatever it's gonna be.

Keeping this like multiplayer situation across the team is really difficult.

Cause if I finish something and then it's on my Grokbot or it's saved on my computer or something, that gets really hard.

So we did make a ClickUp skill that forces any finished products to be pushed to Google Drive or to be pushed to Slack or to be pushed to Superbase or whatever the output of the finished product is.

And then we use the ClickUp plugin to then like literally, if there's no task associated with what we're trying to do, it'll make a task.

And then it'll literally run through like, hey, this was the plan that I started with.

Here's all the work that I did and all the updates that I have.

And then as it finds roadblocks, it'll log that roadblock and how it fixed that roadblock.

And then the finished product gets attached to it.

And then it gets moved to like in review inside of ClickUp.

That way we solve two problems.

One, anybody on the team can then look at like, oh, on August 20th, Eric did this work.

Here was the finished product of that work.

Now I can just pick up from where he left off.

Then two, the benefit you have of doing it in ClickUp and not GitHub is like, anybody on my team can read ClickUp comments, but it's really kind of annoying to dig through GitHub if you're not a technical person.

And so that is also how we're maintaining work across the team and like having, until Grokbot allows for this like multiplayer, like my bots can talk to other people's bots, that's how we're like solving for it right now.

Yeah, and one of the questions here is, do the bots know to work with each other?

Yes, the answer is for sure.

Like if I give it a task, I have a chief of staff and so I'll ask my chief of staff to do something and then it'll sort of delegate to one or multiple bots, kind of specialized bots.

So again, I think about this as like digital coworkers.

I don't know if that's the right way to think about it, but that's like sort of my mental model.

I do think that it'll be wild and interesting if at some point like I can ask a bot something and then loop in you, Eric, and you can interact with that bot and your bot can interact with my bot, if we're on the same team, for instance, or not.

Oh, for sure.

That'll be really crazy.

But today, yeah, totally, you can have your bots interact.

The thing that I love about all these systems is like, don't wait for the SpaceX team to put that together.

Like that exists, like you can make that happen because the plugins are already so good.

And because you have all of your bots and you can share templates and all these other things, they even just added the ability to send a webhook to kick off a bot as well too.

So like, don't wait for that to happen.

We're doing all of it in ClickUp today, right now, yeah.

Amazing.

Okay, I have one question for you.

This is sort of like a meta question, Eric.

I know like you and I talked maybe a year ago when you were in Cursor, I don't know, you were like buying, renting GPUs, doing crazy stuff.

You're like obviously on the bleeding edge of a lot of this stuff.

How do you think about, and for me, like I never messed with open clause.

Like I'm sure I could figure it out, but like I didn't go that deep, you know?

And so how do you think about, but GrokBots to me is like, okay, this has captured me and I'm like, okay, this is very, very interesting.

How do you think about when new things pop up?

Like what is, how do you kind of decide how, which new tools you use and even within GrokBot, like are you gonna build something on top of it?

Or are you gonna wait for them to build something?

Like what is your mental model as you think about it?

Actually, so even the conversation that we had that like a year ago was, you were like, hey, like everyone's talking about MCPs.

Why aren't you doing anything with MCPs or whatever that was.

And I was like, look, like the models just aren't intelligent enough that it's not pushing the boundaries on anything.

So I highly recommend everybody needs to create an internal benchmark for getting work done in their business.

Because like these companies, they can say anything they want about these benchmarks.

You have no clue what's actually going on with these benchmarks.

So when something new comes out, how do you know that it actually can help you?

And so our benchmarks are, so in our business, we need to be able to order inboxes.

We need to be able to set up clay tables.

We need to be able to make really sophisticated lead lists and we need to be able to set up simple campaigns and very difficult campaigns.

So I have basically three scenarios for all of those.

So like having an AI on the current skills that we have and the current data tools that we have, build a list of peptide manufacturers is like my favorite list building test because building a list of peptide manufacturers is impossible with like current filters, right?

And so one, you need to have internal benchmarks for yourself so that you actually know when something's worth it.

When something drops, I mean, we also pay for everything.

So like I was just already on the Cursor team subscription.

So it was just easy for us to try.

Like I started the presentation with, I always start with what is the current tech that we're using right now and what has changed about this and like does it solve any of the current problems that I have?

So for example, the situation of like my computer always has to be on and it always has to be connected to the internet.

Where I live in New Jersey, my power goes out once a month and then my computer's down.

Now, it doesn't matter because my Grokbot is just connected to the internet and I'm all good to go and it solved that problem for me.

Also having the experience with Hermes and knowing how hard it was to set up cron jobs, the minute the cron job worked correctly to pick up my Fathom call, I was almost sold there.

I also think like another game-changing thing is the idea of having multiple bots.

I'm not sure if that's like maybe overkill and leading into some of the usage problems that people talk about online, but it was truly novel to be able to have like, yes, this bot is trained on all of your skills because Hermes, you would make like a second Hermes and then it was like trained on that one particular skill.

It is nice that I could go ask my Gmail assistant bot to go build a clay table because it still has the knowledge of the rest of the company, but the way I could just go to one task master and it just passes out all of the tasks and we know that it's getting done versus like in other tools, you just had to kind of hope that everything was getting done but now you have one specialized agent.

The other thing too is Grokbot just has a really good sense for what the finish line is as well too.

So then we also can just set it and forget it to just do things because it just finishes tasks better.

Actually, I'm not sure, I prepped this.

I'm not really sure if I can share something from Codex, but like this is, I mean, it's a bad thing against Codex, so I'm just gonna share it.

But like I was working on this task- By the way, while you pull this up, I also have found that like when I ask Grokbot to do a task and it's like, you know, has access to certain tools or like Fathom call recordings or something, it will also then loop in like, okay, here's the thing I just did it for you.

By the way, there's a thing that I saw you're supposed to email this person and you haven't emailed them, you might wanna follow up with them.

Like that literally happened two days ago.

I was like, whoa, yeah, you're right.

I didn't email that person.

Well, so here in Codex, see how like, I was like, all right, can we add leads to this campaign?

And it was like, yes, we added 1500 leads and we deleted the 9,000 leads.

And so we're ready to put more leads into the campaign.

I was like, okay, but how can we put leads into the campaign?

And it was like, oh, we can totally do this for you.

I'm like, all right, so let's add them in.

Like, I just had, it was a super simple task that I had to like, keep pushing it to do.

And I've never had that problem with Grokbot.

It's like run, it's finished condition is way better.

Yeah, it's so tenacious.

It just doesn't stop.

Tenacious is a good way to put it.

It just doesn't stop.

It just keeps going.

It's a bulldozer.

Amazing.

Okay, a couple of people, Eric, I don't know if you're comfortable sharing.

A couple of people have asked like how much you spend.

Is that something- As a company or me personally?

They didn't specify.

So it kind of depends.

I'll totally share.

I have, the whole team has a Cursor Team Plan.

I have the Grok Build Super Grok Heavy, which like while Chris is here, nobody's been able to switch my account from Cursor Team Usage to Super Grok Heavy.

That'd be great.

Yeah, actually I DMed you too.

It's like, I'm like, well, like, why can I not like switch my usage pool?

Cause I'll like, anyway, anyway.

So then we then have the Claude subscriptions, which we're pretty much looking at canceling Claude by this point.

And then we have Codex subscriptions for everybody.

So I don't know.

I think on just subscriptions, maybe we're spending anywhere from $3,000 to $4,000 a month on that.

And then on the inference for like the copywriting for the emails, cause all of them are so personalized, we spend like six to $8,000 a month on that.

Amazing.

And then are you also like monitoring, again, I just think about like, maybe this is like a bad fear that I have, but like some sort of like tech debt or bloat, just like me personally, like, okay, I'm gonna spin up a new bot.

Do you have a bot to clean up for you once a month?

You just don't think about it.

It's like whatever deprecates over time, it happens.

So the other thing too that you have to think about is these tools have context windows into like the 500,000 tokens to a million tokens.

A million tokens is the Bible.

Do you really think that you have more context than the Bible?

I just don't think so.

So I just literally just don't think about this at all.

Yeah.

Nice.

Amazing.

Let's see if there's any other questions that people have.

Yeah, this is great.

Amazing.

Cool, anything else?

Oh, this is a good one.

Either of you feel free to answer.

How do you think about like channels versus like going directly to a bot?

Eric, do you use channels?

I never use channels.

I talk to my taskmaster for everything.

I like actually don't use the taskmaster that much or like a chief of staff.

Sometimes I'll use a chief of staff if it's like a random question and I'm not sure where to fit or I'm just like, I don't know, wanna quickly ask the question and I know it'll reach out to another bot.

But I do like working with the like teammate bots, like the specialists.

I'll use like the chief of staff once in a while to like orchestrate.

But some people I've seen, like I went to a demo Monday, somebody has like a, they run like a big meeting between their bots like every day, like a rundown and I guess they all talk to each other and make sure they're like staying on there.

It's like a daily standup, but he's not involved.

It's just the bots like running the standup.

And he said it keeps everyone on task and like he gives them like what their job is and what they need to report back.

So people have gotten really creative, but I think I'm pretty simple.

That's wild.

Yeah, daily standup across your digital coworkers.

Yeah, just report back in the notes.

That's wild.

Yeah, I've done something that's just like, what are the top two or three things that I should be focusing on today?

Like make sure that I don't drop any balls because they have like all this context now.

It's kind of crazy.

Yeah, can it be counterproductive to create bots with slightly overlapping functions?

I agree, that one's sort of like I have a research bot and then like an editing bot.

How do you think about this?

You don't think about it, Eric, because you're just talking to your, the main- Yeah, I don't really, because it like, remember, because like I literally could go to my Gmail assistant bot and have it create clay tables.

Like, so I think the only, okay, like it's inefficient because I think, and Kristen knows this, but I think you're limited to 50 bots, right?

No, so maybe that's the inefficiency.

Yeah.

Yeah, so I guess you're inefficient by that.

But literally any question you have about these things, that's what I always remind people about AI.

It's like, if you have a question and you think you're being inefficient, the perfect person to ask is GrokBot.

Like you can just go ask it, it's up.

Yeah.

Eric, somebody asked, Tom, what's up, Tom?

Are you using GrokBot for your own crawlers or something else?

So yesterday I needed to build a list of every used car dealership in the United States and then get a custom site map of their inventory page.

And then we needed to get the average price and the count of the amount of cars that they had on their inventory page.

So we went to GrokBot and we said, you know, hey, this is the goal.

Use this API to crawl Google Maps.

There's something on RapidAPI called MapsData that if you want to crawl Google Maps is gigantically cheap.

In my repo, ColdOutboundSkills, it's a public open source one and I have every zip code in the United States.

So it just connected to that and just crawled to the United States for used car dealerships.

Then, so it did that and it saved it on the computer.

And then I sent it over to GrokBuild where I was like, okay, obviously the easiest way to do this is check the site map and see if there's any obvious like usecardealer.com backslash inventory, usecardealer backslash used cars or whatever.

And then it did all those site maps.

Then GrokBuild scraped whatever it could.

And then we passed it to Firecrawl for whatever it still couldn't get past because then it had like custom scraping and we just should just download the whole website at that point.

So yeah, that's like a perfect example of something we did there.

Amazing, what is GrokBuild?

Blasphemy, what do you mean?

That's just their version of like the Claude Codex CLI.

Okay, maybe we have time for one or two more questions.

As you run more go-to-market motions through GrokBots, how do you decide which learning should persist and change the next decision versus staying specific to one campaign account or moment in time?

Chris or me?

Yeah, Eric, what do you think?

Oh, sure.

You wanna be really careful.

So we've built a bot that I talked actually with the Sell Better guys.

Shout out to the Heathen.

I saw Chris was in here too.

We did something yesterday about using AI to fully autonomously take over your campaigns.

I would still say that when you're using AI to optimize any marketing campaigns, you still wanna check what its suggestion is gonna be.

There's a marketer, and I forget who exactly said this, but there's a marketer that said if we over-optimize every website, every website would turn into an adult film website, essentially, if we over-optimized on conversion.

And so we still will have it suggest the changes for conversion, and then we make the...

So what we presented on yesterday is we're currently some sub-affiliates for some data for companies that are procuring business data to then sell to the Frontier Labs.

And it went through and it suggested all these ways that we could improve the campaign.

And we check every way that it wants to improve that campaign, and then say, yes, it's a good idea that we should reach out to this company about their animated film content because they're movie studios, et cetera.

But this other idea of asking plumbers for all of their work orders is don't even try.

They're not gonna have it.

It's probably not digitized.

How many of these guys understand AI enough that they're even gonna wanna hand it over?

Like, yeah, kill that campaign, right?

So when you're optimizing marketing with AI, you definitely should be because it can come up with way better ideas than you can way faster, but you still just wanna check them to make sure you're locked in.

Yeah.

Okay, somebody earlier was asking, is this the singularity?

Are we being replaced?

I'm curious, Eric, in this moment in time, how you would answer this kind of idea that we keep thinking about.

I do think it's sort of like a meme at this point, but like, is AI gonna replace salespeople?

It is like kind of romantic, but how do you think about this right now?

Here's one thing.

I've never worked more in my life because it's like always at any given time, like my wife has started to watch.

My wife is a genius.

She can speak Albanian, Greek, English, and Spanish, and she just like watches these Spanish novellas.

Like, I don't know.

I don't understand anything that's going on.

So then I'll just be sitting there, have an idea, and then just like whisper to my Grok bot and then just keep working while she's watching these novellas.

So on one side, I've never worked harder in my life, but I will say that we were keeping underperforming team members on the team for a long time because if there was an emergency and I needed a lot of hands to just attack the emergency, I needed them to be on the team.

And we let them go because these tools replace all of that button pushing and things like that.

And so we've definitely seen it reduce our headcount and we're pushing more campaigns with more emails, with more customization, with more segmentation than we ever have before.

But I just feel like it's just filling the vacuum of like, well, now that we have more time back, we're just gonna do more overall work instead.

So I don't really see it yet.

But who can, like, even Elon's, I think Elon's thought process on this from the Joe Rogan podcast, like you should see it.

He was like, when you think about it, like if we had unlimited robots with unlimited intelligence and unlimited energy, sounds like actually a pretty good world.

So I'm not really that worried about it.

Yeah, yeah, I think that's a good, for what it's worth, techno-optimist take.

I'm the same, for what it's worth.

Like, I am working way more and feel very exhausted and very energized and excited by AI, but it's a lot because there's new stuff that's happening every day and keeping up is tough.

Okay, what's a better subscription to get Supergrok or Cursor?

I don't know if you can answer that.

I don't understand the differences.

All of the different companies and subscriptions is confusing to me.

Yeah, didn't they post, though, that, like, Cursor Ultra has the same usage pool as Supergrok Heavy or something?

Like, isn't it all kind of- We'll make all of these simpler.

Of course, you know, I think there's like a bunch of applications, so I think our team will work on making all of these subscriptions simpler.

Ask Grokbot for the latest there.

All right, Krista, anything else before we close out here?

Thank you again for being here.

Thanks for jumping into the chat as well.

I see you.

Yeah, thanks, everyone, for joining.

Definitely share all your templates on X. It would be great to see what everyone has built so we can share with others.

Yeah, please tag me, Krista, Eric, on X when you share those.

I'm also trying to steal your best templates, so I'll do the same.

Eric, always fun to have you.

Thanks for hanging out, and Krista, thanks for making the time.

I appreciate y'all, and we'll see you next time.

Bye, everyone.

Okay, see ya. you

End of transcript. Source: @kingwilliam_ (video)