Sending Email Outreach to Potential Attendees SOP - Shadstone

About This Task

Inviting people is a very imporatnt job for an event. We want to make sure we are clear and professional when sending them a message. This task will have the information you need to make it as smooth as possible.

Check for Previous Email Templates

Our email templates for sales outreach for the event is in this folder ----- or below.

Email Template for Potential Attendee

If someone wants more inforamtion about the event, you can use this message:

——

Hi,

Thanks for your interest in Cross Border Summit! Here is some more information about the event:

Event Name - Cross Border Summit

Date: Saturday April 16, 2016

Location:

Time - Registration starts at 8am, event kicks off at 9am, and lasts until 6pm. Will have networking in the evening.

Topics: We will cover e-commerce, buying from China, selling online in China, payment, logistics, international corporate tax and structures, team building, cross culture, and more!

Schedule: We have a speaker session in the morning, team coffee, and lunch is included in the ticket fee. In the afternoon we will have panels and break out sessions to get to know the attendees and dig deep into helping you network and grow your business.

Lock in your seat now! For full details and latest pricing please see

Crossbordersummit.com (if outside of China)

http://hk.crossbordersummit.com (if inside of China and don’t have a VPN)

If you would like to attend, please reply to this email with the following details:

  1. Your name
  2. Your company
  3. What kind of business you do
  4. Industry
  5. What your goal is at the event.

Once we review your application we will send you a payment step.

Email Template - Speaker

Dear ——

(Include personal message)

Great to have you on board as a speaker! It's going to be a great event - can you send me your profile photo and a paragraph bio and social / web links you'd want us to put on crossbordersummit.com ?

As a speaker, you will also be invited to our Friday night (April 15th) VIP dinner - we’ll keep you updated on details as they come.

We’d love to have you speak:

  1. Time: session
  2. Topic:

Benefits to you and your company will be that we have a lot of international visitors coming for the trade shows and looking for quality companies to cooperate with.

Mea will be preparing social media campaigns and blog posts featuring you and other speakers, so if you can confirm everything is ok by the end of this week / early next that would be great.

Regards,

Mike

Email Template - Sponsor

Dear ____,

Thank you for your interest in sponsoring the Cross Border Summit! Sponsors are a big part of how we are able to run such an amazing event, and we sincerely appreciate and and all support.

Below is our standard proposals and contract template for your review. The event website can be found at www.crossbordersummit.com

Sponsorship Proposal Deck In English and Traditional Chinese:

https://www.dropbox.com/s/rm54d03clzbs59e/CN%20-%20CrossBorderSummit%20Sponsor.pptx?dl=0

Our Sponsorship Proposal Deck in English only:

https://www.dropbox.com/s/vrg8akofhap3in0/Sponsorship%20-%20Cross%20Border%20Summit%20-%20GFAsummit2016.pdf?dl=0

Once you are comfortable sponsoring and have an idea of the package and terms, you can review our contract here:

https://www.dropbox.com/s/ro5m07rkdxa1b5t/CrossBorderSummitEventSPONSORSHIPAGREEMENT.pdf?dl=0

If you have any questions or concerns at all, please do not hesitate to reply and let me know!

Best regards,

Mike

Add Those Invited to Attendee List

Similar to a CRM, but we will just use a google sheet - mark down those you invited so that you can keep track of them.

Also if you can add your name in the “invited by” column so we can keep track.