Hua Hin AI Coding Ecommerce Villa Retreat

June 22–26, 2026 • Hua Hin, Thailand

← Part of the Agentic Commerce knowledge base

This week at a villa in Hua Hin was not a traditional mastermind. It was an AI coding ecommerce villa retreat — a focused coworking event where we worked together, shared screens, built in real time, and openly discussed what we were actually shipping.

The value came from doing the work side by side and seeing how other serious ecommerce operators are using AI in their own businesses right now.

Hua Hin ecommerce seller villa coworking

The villa where we spent the week coding and collaborating.

Hua Hin group dinner

Dinner and downtime — the relationships and real conversations that happen between coding sessions.

What This Week Actually Was

The main parts of this gathering were not mastermind-style presentations. They were AI coding coworking sessions. We worked together on our respective projects, shared what we were building, asked questions live, and iterated in the same room.

It was energizing to be around operators who are already past the "playing with AI" phase and are deep into building their own tools, data layers, and decision systems.

Chip Ge's Internal Data App

Chip Ge was really hands on. He showed all of us his internal data app for his ecommerce business.

For the past month and a half he has been vibe coding a way to pull in all kinds of data from Amazon, TikTok, and other sources to surface more strategic insights.

Seeing a working system pulling real marketplace data and turning it into clearer views was one of the most concrete and motivating things from the week. It wasn't slides — it was a live tool being actively developed.

Christian and TheFlySales.com

We also had Christian, CEO of Para Living, join in and show the software he made: theflysales.com.

After seeing Chip's internal data app in action, there is a lot of re-working going on as we take the lessons and strengthen our own systems.

The Core Insight: Business Intelligence

By the end of the week, one theme kept coming up for all of us.

What is the future and the main focus right now? Business intelligence.

Having the data. Making the insights. And taking action.

That is what we need now to stay ahead.

Having raw data is not enough. Beautiful dashboards are not enough. The real leverage comes when you can see what is happening, understand what it means, and move decisively — faster and smarter than the competition.

The week made this direction feel urgent and practical at the same time.

Direct outcome: From this week, shovel.today was born — a dedicated data layer built specifically for the business intelligence needs of our various companies.

What I Learned and What Inspired Me

  • Experienced sellers are building their own data and insight tools instead of waiting for platforms to provide them.
  • "Vibe coding" with real business data for a sustained period produces working systems that change how decisions get made.
  • Seeing someone else's live internal app accelerates your own thinking more than any abstract discussion.
  • The gap between having data and actually using it for action is where the next wave of competitive advantage lives.
  • Coworking in person with people who are already deep in this work is one of the highest-leverage things you can do for your own systems.
  • Out of focused time together, new focused tools can be born — like a purpose-built data layer for real business intelligence across multiple companies.

Full context and weekly notes: This recap is based on the time at the villa. For the complete draft write-up and additional reflections from that week, see the June 28 – July 4, 2026 weekly draft.

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