← E-commerce · Part 1: line brainstorm · Part 2: moisturizer brief · ExcaliburBrothers.com
Concept packaging only. These are design-direction renders for the Daily Face Moisturizer SKU — not final dielines, not production tooling, and not a purchase offer. Formula philosophy and “under the beard” targets remain on part 2; this page zooms in on what it looks like on a shelf and in a gift bag.
Why a packaging-only chapter
On eb-menscare2 we locked the product story: matte-satin absorption, non-comedogenic discipline, niacinamide + HA + peptides, fragrance-free stance, Thailand manufacturing story for a U.S. gift and marketplace audience.
Packaging is where Excalibur Brothers either feels like premium men’s gifts (swords, gear, knight world) or like generic drugstore cream. These concepts test a warmer amber glass / gold-foil direction vs the earlier matte-black sword/shield experiments.
Concept gallery
Four views of the same system: hero still life, front pair, carton side (ingredients + directions), and 3D back/side with bottle.
What’s on the pack (as designed)
| Element | Concept copy / mark |
|---|---|
| Product name | Daily Face Moisturizer |
| Brand | Excalibur Brothers · knight shield / horseback medallion · Est. 2013 |
| Tagline | “Welcome to your Kingdom” |
| Hero actives (front) | Niacinamide 4% · Hyaluronic Acid · Peptides |
| Size | 2 fl oz (59 mL) |
| Directions (side) | Morning and night on clean face and neck; suitable after shaving; external use only |
| Origin | Made in Thailand · Distributed by Excalibur Brothers LLC, USA |
| Fragrance stance | Fragrance-free · no declarable fragrance allergens (as shown on concept carton) |
Phone number and some legal lines on the mock are placeholders — final compliance copy will be lawyer/label-reviewed before any production run.
Design read (what we’re testing)
Amber + gold vs matte black
Part 2 explored matte black sword/shield pumps. This set is warmer — amber glass energy, gold foil language, leather-texture carton. Question: more “gifts for men / kingdom” or too cologne-adjacent?
Gift carton first
Outer box carries the brand mythology and full INCI/directions so the bottle can stay cleaner. Fits Amazon giftability and holiday sets later.
Actives on face panel
Niacinamide 4% + HA + peptides on the front — marketplace-legible without turning into a lab white-label. Does it still feel Excalibur?
Pump format
Daily use, travel-friendly, less mess than a jar under a beard. Confirms the part-2 “one hero SKU” silhouette.
How this fits the series
| Page | Focus |
|---|---|
| /eb-menscare | Full line brainstorm (beard, pomade, sets, Thailand story) |
| /eb-menscare2 | Daily face moisturizer product brief + earlier black packaging experiments |
| /eb-menscare3 | Amber + gold carton/bottle packaging system (this page) |
Feedback we want on packaging
- Amber/gold kingdom look vs earlier matte black sword/shield — which is more “Excalibur Brothers”?
- Would you gift this box unopened (Father’s Day, groomsmen, birthday)?
- Actives on the front — helpful for Amazon, or does it undercut the knight brand?
- Carton side panel density — too much text, or gift-ready / trust-building?
- Pump bottle alone (no box) for everyday refill story later — still on-brand?
- Anything that feels off (too cologne, too fake-gold, wrong size cue at 2 oz)?
Asset files in repo
Images live under public/images/eb-mencare/:
daily-face-moisturizer-hero.jpg— bottle + box herodaily-face-moisturizer-front.jpg— front pairdaily-face-moisturizer-box-side.jpg— carton side (INCI / directions)daily-face-moisturizer-box-back.jpg— 3D back + bottle rear
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