Customer Avatar Worksheet

Fill it here. Download a PDF with your answers — or copy the Google Doc if you want to work in Drive.

← E-commerce · AI-native GTM · Lean Startup Canvas · Product brain · Good content

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Answers stay in this browser (localStorage). Nothing is sent to our server. One avatar, one offer.

How to use this

Keep “answer as the customer” vs “answer as the seller” straight. Where a field says no possessives (your, my, their, his, hers, its, whose), write “reach inbox zero in 14 days,” not “reach your inbox zero” — so the line can drop into swipe copy.

1. Demographic information Avatar’s name Age of the target prospect Male or female Income level Do they have children? Education level

2. Product details Name of the person talking to the target (you or a pen name) Experience / authority — why they should take this advice Product name Product type Main goal — they will be happy because they will be able to… no possessives Specific end result (seller): “Specifically, I was able to…” with numbers no possessives Time frame to that result Launch date and time (mm/dd/yy @ hh:mm timezone)

3. Struggle & other solutions

Answer as the customer.

You are currently struggling with …and it’s keeping you from being able to… no possessives

What’s not working now (already tried). Three pairs:

Tried #1 — In order to [goal], you have …with little success, and this has resulted in Tried #2 — In order to [goal], you have …resulted in Tried #3 — In order to [goal], you have …resulted in

Alternative solutions (considering, not yet tried). Cost should be higher than your offer.

If the product didn’t exist, you could… …but it would cost you You could also… …but it would cost you

4. Obstacles, change, accomplishments

Answer as the seller. You were once like them.

Obstacle 1 Obstacle 2 Obstacle 3 Idea event — The idea came to me when I… and that’s when everything turned around Because I found this solution, I am now able to (1) …able to (2) …able to (3)

5. Features and benefits

Seller talking to the customer. Five majors.

Benefit 1 — it has… …which is good for you because… Value $

Benefit 2 — it has… …which is good for you because… Value $

Benefit 3 — it has… …which is good for you because… Value $

Benefit 4 — it has… …which is good for you because… Value $

Benefit 5 — it has… …which is good for you because… Value $

6. Bonuses

Bonus 1 name …strengthens the offer because it will help you… Value $

Bonus 2 name …strengthens the offer because it will help you… Value $

Bonus 3 name …strengthens the offer because it will help you… Value $

7. Guarantee / testimonials Guarantee

Testimonial 1 — name Exact quote

Testimonial 2 — name Exact quote

Testimonial 3 — name Exact quote

8. Scarcity & call to action Scarcity type Number of copies available Promotion ends at (mm/dd/yyyy @ hh:mm timezone) Why this is actually limited (real reason) Call to action CTA details (number, URL, address)

Related on this site

AI-native GTM — define the avatar, then let agents source against it
Lean Startup Canvas — problem / segment / UVP on one page
Product brain — per-SKU research that never stops
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Customer Avatar Worksheet

How to use this

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