How To Make Damn Good Content
The Definitive Guide
Follow This 5-Step Process
1. Understanding
- Infrastructure
- Target market
- Culture
- Ethics
- Vision
- Market strategy
- Competition
- Trends
- Research
- Distribution
- Offer
- Threats
2. Insights
- Values
- Personality
- Clarifying
- Upsides
- Downsides
- Customers
3. Differentiation
- UVP
- Positioning
- Categories
Core Concept
4. Topics
- Voice & tone
- Channels
- Formats
- Content
- Frequency
- Key messages
- CTA
- Visuals style
5 Tips To Create Valuable Content
- Understand your target audience inside out
• Research their demographics, interests, pain points
• Engage with them regularly to learn what resonates - Pick the right channels to reach them
• The best creators do this by evaluating where their audience spends time - Experiment constantly to drive growth
• It doesn't mean you need to jump on every viral bandwagon.
• But keeping a pulse on what's happening in your niche can set you apart as a thought leader. - Stay on top of relevant trends
• Always give more than you take, both for mutual growth and learning from diverse perspectives. - Collaborate with others to expand your reach
• Provide unique insights and share lessons learned along the way.
Remember
Dialogue more
It's very common that founders don't take time to revisit who they are and what they are about.
Uncover your essence
What do you do best than everyone else? What's your style? What are your strengths and weaknesses?
Create the core concept
A good concept can always be expressed in one sentence, although the explanation can fill 3 pages.
4 Creation Tools
a. Capture Ideas
Perplexity
An AI-chatbot powered research and conversational search engine.
b. Writing
Notion
A popular note-taking and collaboration app that can be used for writing and organizing ideas.
c. Graphic Design
Figma
A widely-used design tool for creating visual designs.
d. Scheduling
Teplo
Easy-to-use LinkedIn scheduling tool.
Related: Packaging for Distribution
Great content underperforms when shared links look broken or generic. See OG Images (Open Graph) for preview image specs, design tactics, and a checklist for every site in your portfolio.