This Standard Operating Procedure (SOP) outlines the workflow for creating the “Weekly Pulse,” a weekly newsletter or blog post for Hamza, a tech startup focused on product development for hamza.market, business development (BD), and marketing.

Objective

  • Produce a weekly update summarizing the previous week’s activities across Product Development, BD, and Marketing.
  • Ensure timely submissions from all departments to a single Compiler.
  • Publish the Weekly Pulse as a newsletter and/or blog post on hamza.market.

Roles and Responsibilities

  • Department Leads (Product Development, BD, Marketing): Gather and submit weekly updates by the deadline.
  • Compiler: Collects, edits, and compiles updates into a draft.
  • Editor (optional): Reviews the draft for clarity and brand alignment.
  • Publisher: Publishes the final Weekly Pulse on chosen platforms.

Workflow Steps

1. Preparation (Monday)

Compiler sends a reminder to Department Leads on Monday, 9 AM, including:

  • Deadline: Thursday, 12 PM.
  • Format: 100-200 word summary (Key Achievements, Challenges, Upcoming Goals).
  • Submission: Email, Google Form, or shared tool (e.g., Notion, Slack).

2. Department Submission (Monday–Thursday)

Leads submit updates by Thursday, 12 PM:

  • Product Development: Progress on hamza.market (e.g., new features).
  • BD: Partnerships or client updates.
  • Marketing: Campaigns or metrics.

Compiler follows up with late submissions by Wednesday, 5 PM.

3. Compilation (Thursday)

Compiler drafts the Weekly Pulse by Thursday, 5 PM, organizing content into sections and adding visuals.

4. Review and Editing (Friday)

Draft sent to Editor by Friday, 9 AM. Editor approves or provides feedback by Friday, 12 PM.

5. Publishing (Friday)

Publisher finalizes and publishes by Friday, 5 PM on:

  • Newsletter (e.g., Mailchimp).
  • Blog post on hamza.market.
  • Social media (e.g., X, LinkedIn).

6. Feedback (Post-Publication)

Collect feedback during Monday team meeting to improve the process.

Timeline Summary

Day/Time

Action

Monday, 9 AM

Reminder sent

Wednesday, 5 PM

Follow-up late submissions

Thursday, 12 PM

Submission deadline

Thursday, 5 PM

Draft completed

Friday, 9 AM

Draft to Editor

Friday, 12 PM

Editor feedback

Friday, 5 PM

Publish Weekly Pulse

Tools

  • Submission: Google Forms, Notion, Slack.
  • Drafting: Google Docs, Notion.
  • Publishing: Mailchimp, WordPress.
  • Visuals: Canva, Figma.

Tips for Success

Enforce deadlines, use templates for consistency, and include visuals to engage readers. Automate reminders and archive past Pulses.

Example Weekly Pulse Structure

Subject: Hamza Weekly Pulse - [Date]

  • Introduction: Week’s highlights (50-100 words).
  • Product Development: Feature updates.
  • BD: Client or partnership news.
  • Marketing: Campaign results.
  • Conclusion: Call-to-action (e.g., visit hamza.market).