Why Web3 is the Future of E-commerce

Wondering how web3 e-commerce can transform your online business? As someone who’s been selling online since 2004, I’ve seen platforms come and go, but nothing excites me more than the potential of web3 to redefine how we buy and sell. After two decades in e-commerce, building multiple 6-figure businesses, and now founding Hamza.market, I’m convinced web3 is the future. Let me share why—and how you can start preparing today.

The Problem with Web2 E-commerce: You Don’t Own Your Business

In traditional web2 e-commerce—think Amazon, eBay, or Shopify—you’re at the mercy of centralized platforms. These platforms control your account, your data, and, ultimately, your livelihood. One wrong move, or even a glitch, and your account could be suspended without warning. This lack of ownership is a growing pain point for sellers and buyers alike.

Let me share a personal story. For years, I’d log in to my Amazon account with a knot in my stomach, dreading a notification about a policy violation or, worse, a suspension. Once, I received an email claiming my account was at risk due to a customer complaint that wasn’t even related to my products. It took weeks of back-and-forth to resolve, and during that time, my sales plummeted. I realized then: How is this ownership if all my hard work can vanish overnight? This fear, coupled with my passion for the openness of web3, inspired me to create Hamza.market, a decentralized platform where merchants truly own their business.

Why Web3 E-commerce is the Solution

Web3 e-commerce, built on blockchain technology, flips the script. It offers true ownership through decentralized systems, smart contracts, and digital assets like NFTs. Here’s why it’s a game-changer:

Just like web3 social media platforms (e.g., Lens Protocol) are challenging web2 giants like Twitter, web3 e-commerce is poised to disrupt Amazon and others. Buyers and sellers are waking up to the fact that they own nothing on web2 platforms—and they’re not happy about it.

We’re Still Early: Start Learning Web3 E-commerce Now

Web3 e-commerce is in its infancy, much like the internet was in the 1990s. Now is the time to dive in and gain a first-mover advantage. Here are some simple steps to get started:

By learning now, you’ll be ahead of the curve when web3 e-commerce goes mainstream. Want to grow your brand in this space? Speak to an agent at Shadstone to explore your options.

Join the Web3 E-commerce Revolution

My journey from Wall Street to Shenzhen taught me one thing: the future belongs to those who embrace change. Web3 e-commerce isn’t just a trend—it’s a movement toward empowerment and ownership. Through Hamza.market and our training programs, I’m committed to helping merchants like you thrive in this new era.

Want to dive deeper? Subscribe to the Global From Asia podcast for insights on cross-border e-commerce, or join our Global From Asia mastermind community to connect with like-minded sellers. If you’re ready to network in person, attend the Cross Border Summit to meet top e-commerce leaders.

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FAQs About Web3 E-commerce

What is web3 e-commerce?

Web3 e-commerce uses blockchain technology to create decentralized marketplaces where sellers and buyers have true ownership of their data, assets, and transactions.

How is web3 different from web2 e-commerce?

Web2 platforms like Amazon control your account and data, while web3 platforms use blockchain to give you ownership and transparency, reducing reliance on intermediaries.

Not at all! We’re still early in the web3 revolution. Start learning now with wallets, NFTs, or programs like EmpowerTheSeller.

Can I sell on Hamza.market now?

Hamza.market is in private beta as of April 2025. Join the waitlist at Hamza.market to get early access.