Paraliving

The Genesis

In 2017, Michael Michelini established Paraliving as a strategic initiative to consolidate and optimize his growing portfolio of e-commerce brands. Drawing from his extensive experience in cross-border trade and Asian markets, he envisioned a centralized hub that would serve as both an operational center and a launchpad for new ventures.

Portfolio Integration

Paraliving serves multiple strategic functions:

• Brand Portfolio Management
• Operational Synergy Creation
• Resource Optimization
• Cross-brand Marketing Initiatives
• Supply Chain Integration

Operational Excellence

Through Paraliving, the brands benefit from:

• Shared logistics infrastructure
• Unified supplier relationships
• Centralized customer service
• Integrated marketing strategies
• Combined data analytics

Innovation Hub

Paraliving functions as more than just a management platform. It serves as:

• A testing ground for new product concepts
• An incubator for emerging brands
• A platform for cross-market expansion
• A laboratory for e-commerce innovation