Publish target: 2026-06-21

What Is Mike Michelini Up To Now: June 21 - 27, 2026

Father's Day, Hua Hin seller coworking, supplier partner expansion, conversational stores, and the next agentic commerce layer.

Mike Michelini with family on Father's Day 2026

Review Status

This is a team draft, not the final published Mike's Blog post.

  • Blog/text format: solo first-person Mike narrative.
  • Video format: multi-avatar script with Janice, Lisa, Billy, and Mike.
  • Needs approval for kids' names/ages, The Fly Sales, Hamza.market, and HeadlessDomains / NB registry references.

Happy Father's Day to all the fellow dads out there.

I am feeling especially grateful this week. I am blessed with a happy and healthy family, and sometimes in the middle of all the work, stress, AI changes, launches, sales calls, and business development, it is easy to forget that this is what it is really about.

Maggie and Miles are now 10 and 12 years old. They are growing fast, and it keeps reminding me that time is moving whether we are ready or not. Work matters, building matters, serving customers matters, but family is still the center of it all.

Right after Father's Day, I am back on the road again. This time I am heading down to Hua Hin, the coastal city in southern Thailand, for a seller villa coworking experience. A few ecommerce sellers and I will be coworking together at a villa, sharing what we are building, talking through operations, and getting some focused time outside the normal routine.

I will also be meeting supplier partners about further business expansion. That has been a recurring theme lately: better supplier relationships, stronger operator relationships, and more real-world time with the people who help make these businesses work.

On the software and AI side, we are still building out more agentic commerce tools for BuildMyOnlineStore. One of the threads I am excited about is conversational store add-ons, so agents can integrate more closely into the store and shopping experience.

Agentic commerce is not just one thing. There are agentic stores, conversational stores, seller tools, onboarding systems, and follow-up systems. After kicking off the EmpowerTheSeller / GFA live show this past week, the next step is feedback and refinement. What confused people? What got them excited? What should become the simplest next step for sellers?

That also connects to BMOS onboarding. New AI-agent and done-for-you tools are raising the bar. We need to make it easier for a seller to get value quickly, with less setup and less explanation.

Another new thread this week is The Fly Sales, which is the product/brand direction for the ecommerce brain Christian has been building and implementing. The goal is to connect that into the EmpowerTheSeller ecosystem without making the offer confusing.

Behind the scenes, there is also a lot of operating work: HeadlessDomains partner porting, NB registry migration planning, more IT ownership moving to Manly, Cross Border Summit speaker and marketing work, and marketing automation so we can follow up better without adding more manual work.

Looking ahead to the summer, I am planning to head to Ho Chi Minh City in mid-July for Horizon.ai 2026. It is on the calendar for July 17-19, and I am planning to take Miles with me to help work the booth. Get him working early.

You can check the event calendar at mikesblogdesign.com/calendar2026 for Horizon.ai and the other events coming up this year.

That is the rhythm right now: family, travel, seller relationships, supplier relationships, agentic commerce, and trying to keep building in a way that matters. Make the most of the week ahead, and remember what you are building for.

Multi-Avatar Video Script

Father's Day

Mike: Happy Father's Day to all the fellow dads out there. I am feeling blessed with a happy and healthy family, and I think we all need to appreciate what we have.

Janice: Yes, big congrats Mike. You are a dad to two amazing kids, Maggie and Miles, at 10 and 12 years old. While we are all stressed about work and AI and everything changing, we need to remember this is what it is about.

Hua Hin Seller Coworking

Lisa: This week you are heading down to Hua Hin for a seller villa coworking experience, plus meeting more supplier partners?

Mike: That's right. Right after Father's Day, I am on the road again to Hua Hin, where a few other ecommerce sellers and I will cowork at an epic villa. I am also meeting supplier partners about further business expansion.

Agentic Commerce And BMOS

Billy: We are also building more agentic commerce tools, including conversational store add-ons for BMOS, BuildMyOnlineStore, so agents can be integrated more closely into the store and shopping experience.

Mike: Yes. Agentic commerce has a few different tracks. There are agentic stores, conversational stores, seller tools, onboarding systems, and more. We are expanding the portfolio of solutions at BuildMyOnlineStore for conversations and real seller use cases.

This Week's Operating Thread

Mike: This past week also gave us a lot to work with. The EmpowerTheSeller / GFA live show kicked off, and now we need feedback and refinement. We are looking at BMOS onboarding, The Fly Sales, marketing automation, HeadlessDomains partner porting, and how to get more development ownership over to Manly and the IT team.

Summer Plans

Janice: So what is the plan for this summer? Vietnam for an AI expo?

Mike: Yes, heading to Ho Chi Minh City in mid-July for Horizon.ai 2026, and I am planning to take my son Miles with me to work the booth. Get him working.

Lisa: That is sweet and awesome. Everyone can also check Mike's event calendar at mikesblogdesign.com/calendar2026 for Horizon.ai and other events.

Janice: Ok, that is a wrap this week.

Before Publishing

  • Confirm whether to mention Maggie and Miles by name and age publicly.
  • Confirm whether to include a family photo or keep the family note text-only.
  • Confirm preferred public link for EmpowerTheSeller / BMOS updates.
  • Confirm whether The Fly Sales can be mentioned publicly this week.
  • Confirm whether Hamza.market should be mentioned publicly or kept internal.
  • Confirm whether HeadlessDomains / NB registry porting should be public-facing.