Current Time: November 11, 2025 08:19 AM +07 X Handle: @michelini Country: Thailand TH

What Is a Google Knowledge Panel?

A Knowledge Panel is Google’s enhanced info box that appears on the right side of search results when someone searches your name. It includes:

  • Your photo
  • Short bio
  • Social media links
  • Related content (videos, podcasts, articles)
  • Website and contact info

Example of a Google Knowledge Panel in search results

Real example: A fully built Knowledge Panel (name blurred for privacy). This is what you’re aiming for.

It’s not paid, not guaranteed, but 100% achievable with the right strategy.

Why You Want a Knowledge Panel

  • Instant Credibility: Looks like Google “vouches” for you
  • Higher Click-Through: Up to 30% more clicks vs. plain results
  • Brand Control: You decide what info shows first
  • SEO Boost: Helps rank for your name and related terms

5 Steps to Get Your Own Panel

  1. Claim Your Identity on Google
    Search your name → Click “Is this you?” or “Claim this knowledge panel” → Verify via email or phone.

  2. Build a Personal Website (Your Digital Hub)
    Use your full name in the domain (e.g., yourname.com) and include:

    • Clear bio
    • Professional photo
    • Contact info
    • Links to social profiles

  3. Add Structured Data (Schema Markup)
    Tell Google exactly who you are with Person schema:

    Use Schema Markup Generator → Paste in of your site

  4. Be Active on High-Authority Platforms
    Create and verify profiles on:

    • YouTube (upload intro video)
    • LinkedIn (complete profile)
    • X / Twitter
    • Instagram or TikTok (if visual)
    • Wikipedia (only if truly notable)

  5. Earn Mentions & Backlinks
    Get featured in:

    • Podcasts
    • Guest blog posts
    • News articles
    • Industry directories

    Each mention strengthens your entity signal.

Google’s Algorithm: What Triggers a Panel?

Signal

Why It Matters

How to Build It

Entity Consistency

Same name, photo, bio everywhere

Use exact same branding on all platforms

Structured Data

Machine-readable identity

Add Person schema to your site

Search Volume

People search your name

Promote your brand → get known

Authority Links

Trusted sites mention you

Guest posts, PR, podcasts

Engagement

Users click, stay, share

Create valuable content

Timeline: When Will It Appear?

  • Week 1–2: Set up site + schema + claim panel
  • Month 1–3: Build social profiles + get 5–10 mentions
  • Month 3–6: Panel likely appears (if signals are strong)

Google updates panels weekly. Keep content fresh!

Your 30-Day Action Plan (@michelini)

  1. Buy michelini.com (or .co/.io)
  2. Create 1-page site: Bio, photo, X link, schema
  3. Search your name → Claim Knowledge Panel
  4. Post 3 X threads about your expertise
  5. Reach out to 1 podcast for a guest spot

Do this consistently → panel in 3–6 months.

Verify in Google Search Console • Get Person Schema • Follow @michelini