Customer Journey Funnel

Infographic

Full Transcription of the Infographic

This is a complete, verbatim transcription of the infographic shared in the original tweet. It shows one real customer journey with every data point captured and stitched together.

#1 — THE AD

• Platform: Instagram Reels
• Angle: Back Pain
• Format: UGC 30s
• Hook: “Ugh, this pain won’t go away every morning…”
• Headline: “Stop waking up in pain”
• Creator: Creator A
• CTA: Shop Now

#2 — THE CLICK

• UTM campaign: (Blank / not shown)
• UTM content: (Blank / not shown)
• Device: iPhone 13 — Safari — iOS 17
• Location: Tempe, FL
• Time on site: 3m 15s — 70% scroll depth
• Exit: No purchase — browse abandon trigger fired

#3 — INFORMED INCOGNITO

• Age bracket: 25–34 (70% confidence)
• Gender: Female (72% confidence)
• Social proof: Meta ad exposure breadcrumb on ad platform

#4 — EMAIL CAPTURE

• Capture method: Exit-intent popup
• Acquiring email back: written to Klaviyo profile on capture
• Flow routing: Flow A — Pain Point sequence — triggered immediately

#5 — BROWSER ABANDON

• Subject: “Still thinking about it?”
• Preview: “A lot of people with back pain say this finally worked”
• Body: Back pain specific + no generic product description
• Received proof: Received from Klaviyo profile mentions now
• CTA: “See how it worked — Cart creating $127”
• Opened: Clicked + Cart created $127 — Abandoned

#6 — CART ABANDON SMS

• Trigger: “You left something behind — your back will thank you”
• Timing: 18hr delay after cart abandon
• Angle matched: Yes — passed from Klaviyo profile property
• Taken: Clicked + Purchased

#7 — THE PURCHASE

• Order total: $27.80
• Discount: None — full price
• New customer: Yes — order sequence = 1
• Last touch: SMS + Klaviyo Flow A
• Cart fired: Yes — hashed email matched back to original fbclid

#8 — IDENTITY RESOLVED

• Shopify ID: Stitched
• Klaviyo ID: Stitched
• Attentive ID: Stitched
• Meta ID: Stitched
• Cross-device: iPhone → MacBook — same IP — same person confirmed
• Confidence: 1.0 = deterministic

#9 — LTV / OUTCOME

• Predicted LTV (90 days): $142 (account avg $183)
• Predicted 90 day LTV ratio: 5.7× (account avg 3.3×)
• LTV / CPA ratio: Top 1% of all acquired customers
• Churn risk: Low — 2%
• Discount needed: No — full price buyer
• New product needed: 34% probability of buying within 60 days

#10 — POST-PURCHASE EMAILS (1 hr after purchase)

• Subject: “Your order is confirmed — here’s what to expect”
• Preview: “Most back pain customers feel a difference within 2 weeks”
• Body: Back pain specific + creative + timing + difference + how to use
• Social proof: 3 reviews filtered from back pain mentions only
• Upsell: — amount = 2 day value

#11 — POST-PURCHASE SMS (2 day)

• Subject: “How’s your back feeling?”
• Body: “We’re results customers typically report”
• Community: Back pain community — (iphone + FL + 12 year pain point)
• Ask: Leave a review — endorsed to back pain outcome

#12 — PRODUCT RECOMMENDATION (email day 48)

• Trigger: Frequency score reached 3rd threshold
• Subject: “Customers who fixed their back pain loved this next”
• Product ID: B — highest propensity for this cohort
• LTV lift: 34% of back pain customers — same person profile
• Offer: No — full price buyer — margin protected

#13 — CREATIVE BRIEF (auto-generated Monday)

• Angle: Back Pain — 5.7× LTV/CAC
• Format: UGC 30s — conversation starter by 22% on LTV/CAC
• Creator: Creator A — 6.5× over Creator B & 4.3× over Creator C
• Hook: “Ugh, this pain won’t go away every morning…”
• Headline: “Stop waking up in pain”
• Fatigue warning: Creative #3 — replace within 7 days
• Quantity: 3 new variations — same angle, different hook phrasing
• File to watch: Flow A — Pain Point — already running

Reference

This infographic was originally posted by @ToriiRowe on X (April 10, 2026). It demonstrates the power of stitching together every touchpoint in the customer journey.

View the original tweet →