CEO Checklist 2 - 6 Stellar Frameworks to Set Goals

By Eric Partaker

OKRs (Objectives & Key Results)

• Objective: One bold goal, 2-4 key metrics, score each week
• Key Result
• Key Result
• Key Result

Best when speed & focus matter.

V2MOM

• Vision: Where do you want to be & actions?
• Values: Which values will guide your decisions?
• Methods: What actions will you take to get there?
• Obstacles: What could block the way?
• Measures: How will you know when you’ve won?

Great for lining up teams under one clear plan.

EDGE Method

• E - Envision: Picture the finish line, e.g., “Write one sentence on what ‘done’ is. Example: ‘launch new website by July 1.’”
• D - Divide: Break big goal into steps, e.g., “List 4-8 weekly tasks that will get you there. Week 1: Draft pages | Week 2: Design mock-ups…”
• G - Guardrails: Set do’s & don’ts to stay on track, e.g., “Do: ‘Work on the site 90 min a day,’ ‘Don’t: ‘Add new features after May 15.’”
• E - Execute: Act, then check progress fast, e.g., “Friday: Mark what’s done, adjust next week’s list.”

FAST Framework

• F - Frequently Talked-About: Keep it top-of-mind, mention the goal in every stand-up
• A - Ambitious & Clear: One bold, plain sentence, e.g., “Add IM new users by Q4 2025”
• S - Specific Numbers: 1-3 hard metrics, track live on a simple dashboard
• T - Transparent: Everyone sees the score, share progress in a public channel

Best for quick-moving teams.

SMARTER Goals

• Specific: One clear target
• Measurable: Track with KPIs
• Achievable: You can reach it
• Relevant: Fits your big aim
• Time-bound: Set a due date
• Evaluate: Check progress often
• Revise: Tweak and keep going

Turns fuzzy wishes into clear plans.

WOOP Model

• Wish: Name one thing you want
• Outcome: Picture the best result
• Obstacle: Spot what might stop you
• Plan: “If X happens, I will Y.”

Builds grit and turns dreams into action.

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