CEO Checklist 2 - 6 Stellar Frameworks to Set Goals

By Eric Partaker

OKRs (Objectives & Key Results)

  • Objective: One bold goal, 2-4 key metrics, score each week
  • Key Result
  • Key Result
  • Key Result

Best when speed & focus matter.

V2MOM

  • Vision: Where do you want to be & actions?
  • Values: Which values will guide your decisions?
  • Methods: What actions will you take to get there?
  • Obstacles: What could block the way?
  • Measures: How will you know when you’ve won?

Great for lining up teams under one clear plan.

EDGE Method

  • E - Envision: Picture the finish line, e.g., “Write one sentence on what ‘done’ is. Example: ‘launch new website by July 1.’”
  • D - Divide: Break big goal into steps, e.g., “List 4-8 weekly tasks that will get you there. Week 1: Draft pages | Week 2: Design mock-ups…”
  • G - Guardrails: Set do’s & don’ts to stay on track, e.g., “Do: ‘Work on the site 90 min a day,’ ‘Don’t: ‘Add new features after May 15.’”
  • E - Execute: Act, then check progress fast, e.g., “Friday: Mark what’s done, adjust next week’s list.”

FAST Framework

  • F - Frequently Talked-About: Keep it top-of-mind, mention the goal in every stand-up
  • A - Ambitious & Clear: One bold, plain sentence, e.g., “Add IM new users by Q4 2025”
  • S - Specific Numbers: 1-3 hard metrics, track live on a simple dashboard
  • T - Transparent: Everyone sees the score, share progress in a public channel

Best for quick-moving teams.

SMARTER Goals

  • Specific: One clear target
  • Measurable: Track with KPIs
  • Achievable: You can reach it
  • Relevant: Fits your big aim
  • Time-bound: Set a due date
  • Evaluate: Check progress often
  • Revise: Tweak and keep going

Turns fuzzy wishes into clear plans.

WOOP Model

  • Wish: Name one thing you want
  • Outcome: Picture the best result
  • Obstacle: Spot what might stop you
  • Plan: “If X happens, I will Y.”

Builds grit and turns dreams into action.

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