Michael Michelini Featured on CCTV
Expert Analysis on US-China Trade War Impact
April 28, 2025

CCTV Feature Interview
On Monday, April 28, 2025, Michael Michelini was featured on China Central Television (CCTV) to share his expert insights on the ongoing US-China trade war and its implications for cross-border e-commerce. As a veteran in the cross-border e-commerce industry with over 20 years of experience, Michael provided valuable perspectives on how recent tariff changes are affecting both American and Chinese businesses.
Related News Coverage
English Translation of Sina News Report
Original article from Sina News, April 28, 2025
US E-commerce Collectively Raises Prices Under Tariff Storm - "Too Many Won't Survive"
American consumers are beginning to feel the impact of the US government's excessive tariffs, particularly in online shopping. According to recent reports from multiple US media outlets, US e-commerce platform prices have started to rise.
CBS reported on April 25 that since the second week of April, sellers on Amazon's US platform have increased prices on nearly 1,000 products, with an average price increase of close to 30%. The report cited price analysis software company executives stating that there's no other explanation for the price increases except for tariff impacts.
The report also points out that price increases by e-commerce and retailers indicate their difficulty in coping with current US government tariff policies. Reshaping supply chains or moving production to other countries could take years and cost enormous amounts.
While Amazon maintains that this data cannot fully reflect the objective situation, more US importers relying on Chinese sources are indeed struggling with business operations due to the US government's arbitrary use of tariffs. Nikkei Asia cited expert analysis on April 25 stating that unlike a few large retailers, small sellers have much weaker ability to bear risks. One US Amazon seller lamented to US media: "Tariffs can't stay this high, too many people won't survive."
Expert Analysis
During the CCTV interview, Michael Michelini highlighted several key points about the current trade situation:
- Impact on small and medium-sized e-commerce businesses
- Supply chain disruptions and their consequences
- Alternative strategies for cross-border merchants
- Future outlook for US-China trade relations
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