Never outshine the master
Never put too much trust in friends, learn how to use enemies
Conceal your intentions
Always say less than necessary
Guard your reputation with your life
Seek attention, stand out
Get others to do the work but always take credit
Make others come to you, use bait if necessary
Win through your actions, never through argument
Avoid the unhappy or unlucky
Learn to keep people dependent on you
Use selective honesty to disarm
Get help by appealing to people's self-interest
Pose as a friend, work as a spy
Crush your enemy totally
Raise your value through scarcity
Cultivate an air of unpredictability
Don't isolate yourself behind a fortress
Know who you're dealing with, beware
Don't fully commit yourself to anyone
Play a sucker to catch a sucker, seem dumber
Use the surrender tactic
Concentrate your forces
Play the perfect courtier
Recreate yourself
Keep your hands clean
Play on people's need to believe
Enter action with boldness
Plan all the way to the end
Make your achievements seem effortless
Control the options
Find your opponent's weakness and harm
Act like a king to be treated like one
Master the art of timing
Ignore things you cannot have
Create compelling spectacles
Think as you like but behave like others
Stir up waters to catch fish
Avoid taking freebies from people
Avoid stepping into a great man's shoes
Strike the shepherd and the sheep will scatter
Work on the hearts and minds of others
Disarm and infuriate with the mirror effect
Preach change, but never reform too much at once
Never appear too perfect
Don't go past the mark you aimed for, know when to stop
Assume formlessness