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Lock In and Build: Crafting a Niche SaaS with Community Power
In a recent X post, Greg Isenberg shared a blueprint for building a life-changing business: find a growing, underserved corner of the internet, build an audience, create simple tools, and foster a community that loves your brand. His approach is all about consistency over perfection—locking in and building in public. Let’s break this down and add some practical steps for bloggers and SaaS creators, with a focus on design and community engagement.
Check out Greg’s full post on X for the original inspiration.
Finding Your Niche
Greg suggests targeting underserved markets like dental practices or nurses. To find these niches, use tools like Google Trends to spot rising search terms or AnswerThePublic to uncover pain points. For example, freelance graphic designers often struggle with affordable invoicing tools—a perfect niche to explore. The key is to pick a group with real problems you’re passionate about solving.
Building an Audience with AI Tools
Greg emphasizes creating an audience through consistent posting. To streamline this, use AI tools like ChatGPT for content ideation—generate blog post ideas tailored to your niche. For keyword research, Gumloop can help you find long-tail keywords to attract the right readers. As Greg notes, 90 days of consistent posting beats a year in stealth mode. Share your journey on platforms like X to build trust and gather feedback.
Designing for Community: The Feedback Card
Engaging your audience is key to building a community. Below is a simple "Community Feedback Card" component to collect user input. It’s styled with a hover effect to encourage interaction.
We’d Love Your Feedback!
Tell us what you think about our new tool. What features would you like to see?
Branding with Warmth
Greg’s advice on branding isn’t about logos—it’s about creating a warm, fuzzy feeling. For bloggers, this can mean using CSS animations to make your site feel welcoming. The header of this post uses a fade-in animation to draw readers in. Small touches like this, paired with a community that feels exclusive, make your audience proud to share your work.
Leveraging AI for Efficiency
Greg highlights using AI agents to avoid over-hiring early on. This aligns with 2025 trends: the AI agents market was valued at USD 3.86 billion in 2023 and is projected to grow at 45.1% annually through 2030. Tools like Gumloop can automate tasks like keyword research, while AI agents can handle customer support or content scheduling, letting you focus on building.
Building Anticipation: The Waitlist Button
Greg suggests using a waitlist to build anticipation. Below is a "Join the Waitlist" button with a gradient background and a bounce animation on click—perfect for creating excitement around your launch.
Stay Consistent, Stay Present
The core of Greg’s advice is to keep going. Most people quit before things get interesting, but consistency compounds. Share your progress, iterate based on feedback, and let your community shape your product. As Greg says, it’s not about perfection—it’s about being present.
Explore the Original Post
Want to dive deeper into Greg’s strategy? Check out his full thread on X below:
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