20 DISTRIBUTION TACTICS WORTH INVESTING IN

  1. The Prof Business Model: At its core, every product has the same, pure distribution in the freebie component — free to use, free to share. People trying to get everywhere, all at once. Driving platform benefits being used by the 1% who are willing to pay.
  2. Zero to One Distribution: Pick ONE channel and crush it. Most people trying to be everywhere at once fail.
  3. The 1,000 True Fans Model: Partner with 1,500 creators, make money by converting 1,000 fans with $100 products — don’t chase fans. True fans don’t care about the product.
  4. Content Velocity Beats Quality: High quantity beats posting perfectly. Three decent pieces a week build momentum faster than one perfect post.
  5. Write the Playbook; Don’t Follow It: The channels with the best ROI are always the newest ones where the platform doesn’t limit your reach yet — think TikTok 2018, LinkedIn 2023.
  6. Platform Arbitrage: Find hungry platforms — new platforms, dying platforms, platforms where the supply/demand ratio is out of whack (e.g., Reddit Ads 2022).
  7. Referral Magic: Make sharing a selfless act, not a selfish one. When promoters get rewarded, they should get more value than it costs them to share.
  8. Pattern Authority Shift: Find hungry platforms — new platforms, dying ones, platforms where the supply/demand ratio favors you (e.g., Reddit Ads 2022).
  9. Monetize Your Enemies: People move platforms from social platforms to your email or community. You must be valuable (not annoying).
  10. Audience Overlap Pipeline: Build an audience on platforms where your audience hangs out — don’t chase trends, chase overlap.
  11. The Audience Talent Stack: Make content that puts you in the crosshairs of what you’re good at and what your audience actually likes — not just what you like.
  12. Feedback Loop Acceleration: Build stuff that gets the audience giving immediate feedback — polls, comments, etc. They improve your work and feel invested.
  13. The Resonance Rate Edge: Don’t optimize for likes or comments — aim for shares instead. Creators, your 1st follower, easily go viral.
  14. AI-Powered Multiplication: Transform core content into multiple outputs across platforms. Don’t just repurpose — remix, repackage, reframe.
  15. Value-Stack Shortcut: Layer content like a sandwich — big idea + example + something they can’t get elsewhere (e.g., proprietary data).
  16. First Principles Distribution: Understand why tactics actually work — not just what works. The psychology behind sharing creates better strategies.
  17. Evergreen Strategy: Find 10-15 audiences that overlap with yours. Make content that works for both groups and tap into networks repeatedly.
  18. Distribution Flywheel: Every follower adds to your potential reach. Invest in the first few thousand — deliver massive value then monetize.
  19. Community Over Commodity Loop: Don’t just push products — pull people into groups they help grow the community. Turn members into stakeholders.
  20. The Distribution Attendant Effect: Good distribution naturally triggers larger impact — start small, win big.

This was found on twitter here